Digital
Digital Solutions for Transformative Growth
Spaces
Crafting Spaces with Purpose
People
Empowering People to Drive Lasting Change
Digital

Transforming User Experience and Visual Design for a Leading Financial Platform

Confidential Client
geniant partnered with a confidential client in the financial services industry to enhance their digital platform, improve user experience (UX), and optimize visual design. The project focused on understanding user behavior, designing a seamless user interface, and implementing strategic improvements that resulted in a more intuitive and visually appealing platform.
Opportunity

The client, a leader in the financial sector, faced challenges with user engagement, navigation complexity, and an outdated visual design that did not align with modern user expectations. With a large and diverse user base, it was essential to create a streamlined experience that catered to various user needs without overwhelming them.

Solution

geniant conducted in-depth user research, including journey mapping, persona development, and UX testing. The team then redesigned the platform with a user-centric approach, enhancing navigation, improving information architecture, and modernizing the visual design. This approach ensured a cohesive and intuitive experience for users, ultimately driving engagement and satisfaction.

Through research-driven design, we transformed a complex financial platform into a streamlined, visually compelling experience—empowering the client with deeper user insight and a more intuitive, user-friendly interface.

Transforming User Experience and Visual Design for a Leading Financial Platform

Expertise
user-experience-ux-design user-research digital-transformation visual-design
Industry
Banking & Financial Services
Capabilities
Digital

Related Works

Transforming Friction into Flow: Elevating Visitor and Conference Room Experiences

Case Study

Redefining Mobile Banking for Global Citizens

Case Study

A Suite of Possibilities: Marketing the Future of 2 Prudential Plaza

Case Study

Igniting the Cannabis Retail Experience Through Fire, Craft, and Contrast

Case Study

More Than a Dispensary: Designing a Radical New Standard for Cannabis

Case Study

Redefining Workplace Experience: Where Creativity Meets Boutique Hospitality

Case Study

Transforming Contrast into Cohesion: A Boutique Amenities Experience in a Corporate Tower

Case Study

Bringing Tactile Emotion to Loft Office Leasing at 111 N Canal

Case Study

From Traditional to Transformational: Reimagining Workplace Culture for a Legacy Financial Brand

Case Study

Redefining the Office: How a Modern Suite Accelerated Leasing and Elevated Brand Perception

Case Study

A Seven-Floor Transformation: How a Legacy Organization Reimagined Its Downtown Grand Rapids Headquarters for a Multi-Generational, Interdisciplinary Future

Case Study

Designing a Smart, Human-Centric HQ for a Post-Growth Tech Firm

Case Study

Reimagining Public Access to Art Through Spatial Experience and Strategic Design

Case Study

Creating a Locally Rooted, Globally Scalable Smart Workplace in the Heart of Chicago

Case Study

Scaling Culture and Connectivity for a Tech Forward HQ

Case Study

Designing a Distinctive Lobby and Amenity Experience in Chicago’s Fastest-Growing Innovation District

Case Study

From Creative Agency to Creative Experience: Redesigning Pivot’s Workplace and Digital Touchpoints

Case Study

Elevating the Showroom: From Display Space to Experiential Brand

Case Study

Transforming a Historic Observation Deck into a Modern National Media Headquarters

Case Study

Redefining Digital Experiences for Wealth Management

Case Study

Redefining Engagement: Gamified Events That Captivate Audiences

Case Study

Redesigning for Reach: A Fintech’s Leap into the U.S. Market

Case Study

Opening Up Transparency: A Wealth Management Group’s Office Transformation

Case Study

Transforming Data Management with a User-Centric Website Redesign

Case Study

A Sophisticated, Seamless Space for Riveron Consulting

Case Study

Creating a Sustainable Workplace with Environmental Health and Safety

Case Study

Revitalizing Newcastle's Workspace for a Modern Era

Case Study

Enhancing Financial Planning Experience for a Leading Financial Services Platform

Case Study

Innovation & Stability: G Squared’s Dynamic Workplace

Case Study

Bringing Mike’s Hard Lemonade Home: Designing a Branded HQ in the Heart of Chicago

Case Study

Transforming Legal Investigations with AI-Powered Solutions

Case Study

Scaling Culture and Precision: Transforming a Trading HQ for the Next Phase of Growth

Case Study

Doubling Workspace Capacity While Setting the Blueprint for Growth

Case Study

A Garden for Listening: Transforming a Vacant Lot into an Immersive Sound and Reflection Experience

Case Study

Revolutionizing Digital Compliance Management

Case Study

From Monumental to Modern: Reimagining 1 East Wacker for Today’s Workforce

Case Study

Transforming Restaurant Management: A Seamless Digital Solution

Case Study

Designing for Wellness: A Workspace that Moves People—Literally

Case Study

Designing a Charismatic Family Office for Legacy, Culture, and Collaboration

Case Study

Transforming Virtual Therapy: Aklos Health’s Digital Leap

Case Study

Transforming Financial Management: A Complete 360° Digital Solution

Case Study

Transforming Tax Compliance: Enhancing User Experience and Engagement

Case Study