Newcastle’s expansion to a full suite at 150 North Michigan presented an opportunity to refresh their workspace design. However, the irregular building plan posed significant challenges in preserving natural light and clear sightlines across the office. Additionally, the company needed a design that could accommodate its future growth and change, while reinforcing its brand image.
geniant’s team devised a forward-looking design plan prioritizing transparency, recruitment, and modern materials. This included glass-fronted offices to maintain sightlines, flexible lounge areas with views of Millennium Park and the Loop, and a large café space to support casual interactions. Custom millwork paneling, acoustic baffles, and contemporary furniture choices further elevated the workspace, creating an environment that was both visually stunning and functionally adaptable.