Spaces

Revitalizing Newcastle's Workspace for a Modern Era

Newcastle
Newcastle, a growing company with a focus on innovation, sought to transform its workspace by expanding to a full floor suite at 150 North Michigan. The project aimed to create a forward-thinking, collaborative environment that would enhance transparency, support recruitment, and accommodate future growth. Our design leveraged cutting-edge materials and a layout optimized for flexibility, ensuring Newcastle's space was both functional and inspiring.
Opportunity

Newcastle’s expansion to a full suite at 150 North Michigan presented an opportunity to refresh their workspace design. However, the irregular building plan posed significant challenges in preserving natural light and clear sightlines across the office. Additionally, the company needed a design that could accommodate its future growth and change, while reinforcing its brand image.

Solution

geniant’s team devised a forward-looking design plan prioritizing transparency, recruitment, and modern materials. This included glass-fronted offices to maintain sightlines, flexible lounge areas with views of Millennium Park and the Loop, and a large café space to support casual interactions. Custom millwork paneling, acoustic baffles, and contemporary furniture choices further elevated the workspace, creating an environment that was both visually stunning and functionally adaptable.

We approached this workspace redesign as a strategic tool for talent attraction—blending openness and modern aesthetics to signal innovation, authenticity, and ambition.

Revitalizing Newcastle's Workspace for a Modern Era

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