The client faced a familiar challenge: an outdated marketing suite in a high-value location with spatial limitations, including low ceilings and rigid architectural constraints. Despite its prime address in Chicago’s Fulton Market, the space wasn’t performing—prospective tenants failed to connect with its dated design, and leasing tours lacked impact. The client needed a solution that would reimagine the traditional office to better reflect the expectations of modern financial and technology companies, while honoring the architectural character of the building.
geniant redefined the client’s offering from the ground up—starting with understanding the end users’ priorities and emotional drivers. Through immersive user experience strategy and visual storytelling, the team reimagined the space as a high-functioning, flexible environment infused with biophilic design and hospitality-forward elements. Luxe finishes, natural textures, and custom millwork—including a dramatic walnut pergola—created distinct zones for collaboration, quiet reflection, and social connection. The suite’s UX was mapped like a digital product, ensuring intuitive spatial flow and aligning every touchpoint with the expectations of modern workplace consumers.