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Redefining Mobile Banking for Global Citizens

Confidential Client
geniant partnered with a leading financial institution to redefine the user experience for a mobile banking and trading platform tailored to the needs of international customers—"Global Citizens." The solution provided seamless digital access to U.S. banking services without requiring an SSN, addressing a critical market demand.
Opportunity

In an increasingly globalized world, there is a growing demand for seamless, digital banking solutions for international customers—"Global Citizens." These individuals require digital access to U.S. banking services without the need for an SSN. Providing an intuitive, secure, and comprehensive mobile banking experience for this demographic was a significant challenge.

Solution

geniant embarked on defining a user experience strategy tailored specifically to the needs of Global Citizens. In addition to basic banking services, the solution also included a brokerage experience, providing easy access to trading in U.S. markets through a combined banking and brokerage service. This comprehensive solution effectively addressed the unique banking needs of Global Citizens.

geniant transformed our digital banking experience, making U.S. financial services accessible for our international clients without compromising security or compliance.

Redefining Mobile Banking for Global Citizens

Expertise
user-experience-ux-design digital-transformation customer-experience-strategy
Industry
Banking & Financial Services
Capabilities
Digital

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