Our client wanted to rethink event-based brand activations. The vision was ambitious: connect a wide range of conceptual digital experiences to rich, strategic event partnerships—both in-person and virtual. The challenge lay not just in the execution, but in aligning stakeholders across creative, technical, and business domains to make it possible.
geniant led an in-depth conceptual design phase, building a strategy that married technology with human connection. Through a series of facilitated co-creation workshops, we worked with non-technical stakeholders to extract key requirements, clarify the vision, and guide it toward implementation. What emerged was a dynamic, gamified streaming platform—more than just tech, it was an experience with emotional resonance.
By aligning experience goals with real user insights and business priorities from the start, we eliminated ambiguity, surfaced hidden value opportunities, and accelerated innovation cycles. The result was not just a product—it was a transformational experience.