Digital
Redesigning for Reach: A Fintech’s Leap into the U.S. Market
Multikrd
To support their entry into the U.S. market, a leading Latin American Fintech partnered with geniant to reimagine their digital presence and product experience. Through strategic brand positioning and thoughtful product design of a mobile-first experience, we helped the company speak to new audiences while staying true to its core.
Opportunity
The client’s existing brand and digital platform lacked alignment with U.S. market expectations. While the product had strong potential, its design, messaging, and user flows didn’t resonate with American employers or HR decision-makers. New features and a redesign was needed to elevate trust, usability, and engagement—fast.
Solution
geniant led a strategic redesign process—creating an easy-to-use mobile experience for employees to manage and optimize their paychecks and tips. We redesigned and elevated the end-to-end experience through a revamped design language and a seamless consumer app as well as marketing site and sales materials.
We helped our client expand into new markets without compromising the core identity that made them a household name in Latin America. It wasn’t just a redesign — it was a recalibration of relevance.
Redesigning for Reach: A Fintech’s Leap into the U.S. Market
Industry
Capabilities