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From Creative Agency to Creative Experience: Redesigning Pivot’s Workplace and Digital Touchpoints

Pivot Design
Pivot Design, a globally recognized creative agency headquartered in Chicago, sought to align its physical and digital environments with its bold vision and forward-thinking ethos. geniant led the charge on reimagining Pivot’s digital presence, elevating their UX, visual design, and user intelligence. The result: a sleek, modern user experience that matched the elegance of their new workspace, empowered internal teams, and better reflected the agency’s reputation for award-winning branding and strategy.
Opportunity

Pivot Design was undergoing a physical transformation of its Chicago HQ—an 11,000 sq. ft. industrial-chic space crafted by Eastlake Studio, yet their digital presence lagged behind. Internally, their teams struggled with disconnected tools and underperforming UX workflows. Externally, their brand story and value proposition weren’t resonating with potential enterprise clients the way their work deserved. Pivot needed a strategic partner to sharpen their digital edge, improve user experiences, and ensure their evolved brand was as impactful online as it was in the physical space.

Solution

geniant conducted deep user research to uncover the expectations and behaviors of Pivot’s diverse stakeholder groups—from internal teams to Fortune 500 client leads. We redesigned their digital solution from the ground up, focusing on streamlined information architecture, clean interface design, and scalable component systems that aligned with Pivot’s new visual identity. Strategic UX improvements and brand messaging clarity were embedded throughout the site and internal tools. The refreshed experience not only improved usability but also increased engagement and cross-functional collaboration.

We go beyond aesthetics to rethink how users interact with a brand—from first impression to final deliverable. Our work isn’t just a redesign; it’s a redefinition of how organizations work and connect.

From Creative Agency to Creative Experience: Redesigning Pivot’s Workplace and Digital Touchpoints

2015
Expertise
customer-employee-experience-strategy
Industry
Marketing & Advertising
Capabilities
Spaces
Program
Workspace

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