The client needed a new workspace that could scale with its ambitious growth goals while remaining true to its identity. The space had to support both deep individual focus and vibrant team collaboration—without compromise. With a prime urban location offering skyline views, the firm wanted a design that emphasized structure, context, and culture. Beyond aesthetics, they needed help redesigning their physical and digital experiences to improve user understanding, increase usability, and align with their brand values.
geniant led a comprehensive design engagement that blended strategic spatial planning with a deep dive into cultural and functional needs. Beginning with immersive research and UX workshops, the team uncovered three guiding principles—structured aesthetics, contextual engagement, and work/play balance. These principles informed both spatial and digital redesigns. The new HQ features intentionally zoned areas: a “Work Zone” with clear sight lines and refined order for focus, and a “Play Zone” that encourages creativity and collaboration. Enhanced UX flows and improved visual language were applied across wayfinding, team tools, and user-centric digital touchpoints—resulting in a seamless, scalable experience reflective of the firm’s ethos.