Otis sought to redefine its role as more than a product manufacturer, positioning itself as a thought leader shaping how people will move through the cities of tomorrow. With over 200 countries and territories served, Otis needed a forward-looking strategy that aligned with trends in delivery services, mobility systems, and smart infrastructure. The challenge lay in creating a cohesive vision that translated complex future scenarios into an accessible narrative for internal teams, partners, and customers
We conducted in-depth workshops with Otis leadership and key stakeholders to uncover emerging mobility and infrastructure trends. Using advanced modeling, visual storytelling, and animation, we created a comprehensive vision of urban living that showcased Otis’s role in shaping sustainable, connected cities. Physical models were paired with digital animations to spark conversations across the organization and provide a concrete roadmap for aligning R&D, marketing, and global strategy initiatives