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About geniant

Today, we know experiences happen across physical spaces, between people, and through technology. geniant is leading the movement to evolve the experience design profession–integrating expertise from architecture, interior design, user experience, service design, team & change management, and software development. geniant is helping global leaders shape the future of their customer and employee experiences.

Innovation in research

The fields of architecture and interior design often rely on patterns. Here at geniant we're leading in combining the areas of physical space, people, and technology to drive outcomes that have never truly been realized. By utilizing established research methods, geniant can uncover insights and opportunities to protect your real estate investments. You can know what will drive retention for your teams and conversion for your shoppers. What technology is necessary, and how to connect all your channels into seamless experiences.

our history

With a combined 100s of thousands of hours of experience, our leaders, experts, and team members have a passion for shaping experiences that matter. Our leadership team alone has built and grown several exciting businesses that have become industry leaders and caught the attention of billion-dollar companies. In fact, geniant was one of those businesses; being successful as a technology leader for years was then acquired by a $30BN market cap public company and integrated into their practice.

Today, geniant is once again independent and taking that same ingenuity and now leading a new market, one that is looking to shape the future of experiences across physical space, people, and technology.

David Lancashire Chairman & co-CEO About David Keith Jacobs co-CEO About Keith Stephen Andrews CFO About Stephen David Dewane Chief Experience Officer, Physical Space About David Grant Baldwin VP, Business Insights About Grant Baldwin Jeremy Johnson SVP Experience Transformation About Jeremy Jacob Morse Managing Director About Jacob
Differentiators in a Crowded Marketplace

If you want a holistic solution to ensure your experiences match your brand promise across physical spaces, between people, and through technology–geniant is the single partnership you need. Teaming with geniant means you no longer need groups of vendors–we break this paradigm, blending experts with different perspectives to design and create the right experiences.

When designing and developing experiences, we firmly believe that the key to driving the right outcomes are insights derived directly from customers and employees. This could be us sitting next to your teams, observing and interviewing, or creating meaning from large data sets. A mix of quantitative and qualitative data tells us the right story, which gets teams aligned and moving forward with the right solution.

We have a plan, a methodology to bring this all together. One rooted in years of experience, experimentation, and client success. We're excited to be the leader in shaping experiences and can't wait to see what we can do together!

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past experiences:
  • ObjectSpace
  • Geniant
  • Dell/EMC
  • projekt202
  • Bold Ventures
  • Amstrad PLC.
LinkedIn

David Lancashire

Chairman & co-CEO

LinkedIn

David is a seasoned business leader and entrepreneur. Originally from England and now living in Dallas, TX., David has built two leading experience-driven technology consulting companies over the last two decades. At the point that they were sold to publicly traded companies (EMC and Amdocs respectively), they had a combined market capitalization of more than $250MM. David has had a significant impact on bringing experience research into the mainstream of the technology industry and continues to bring together experts to take the experience transformation business to the next level.

past experiences:

  • ObjectSpace
  • Geniant
  • Dell/EMC
  • projekt202
  • Bold Ventures
  • Amstrad PLC.
LinkedIn
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past experiences:
  • EY
  • Sapient
  • Bright Corner
  • Dell/EMC
  • projekt202
  • RefillWise
LinkedIn

Keith Jacobs

co-CEO

LinkedIn

Keith is a business leader with experience founding and growing successful experience-design consulting companies. Keith started his career at Ernst & Young and Sapient and then left to found his first consulting firm, which he merged with a competitor and helped sell the combined business in 2007. He then co-founded and led a second consulting firm which grew even faster than the first. Both companies had a focus on software user experience and delivered projects to the largest companies in America. Keith also founded a healthcare company that used technology to help over 3 million families in the US afford their prescription medicine. A guest lecturer at his alma mater UT-Austin McCombs School of Business and at SMU Cox School of Business, Keith is passionate about sharing his knowledge and giving back to his communities. He's also a member of the Lone Star Chapter of the Young Presidents Organization and has mentored at Health Wildcatters, an innovation hub based in Dallas.

past experiences:

  • EY
  • Sapient
  • Bright Corner
  • Dell/EMC
  • projekt202
  • RefillWise
LinkedIn
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past experiences:
  • KPMG
  • ObjectSpace
  • Dell/EMC
  • projekt202
  • Bold Ventures
LinkedIn

Stephen Andrews

CFO

LinkedIn

Stephen is a senior financial executive with broad experience in accounting, auditing, financial management, and direct experience with real estate and venture capital. He's been CFO and COO and has been directly involved with a number of mergers and acquisitions. Since his early career at KPMG, Stephen has co-founded several successful businesses, with multiple companies being successfully acquired by billion-dollar organizations. He's also found time to start an MMA mobile app startup to help with Mixed Martial Art instructional videos.

past experiences:

  • KPMG
  • ObjectSpace
  • Dell/EMC
  • projekt202
  • Bold Ventures
LinkedIn
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past experiences:
  • Gensler
  • Archeworks
  • Barker Nestor
  • Illinois Institute of Technology
LinkedIn

David Dewane

Chief Experience Officer, Physical Space

LinkedIn

David has a background in ecologically and socially equitable design and trained at the Center for Maximum Potential Building Systems in Austin, Texas. This foundation in applied research has allowed him to contribute to projects on the cutting edge of environmental sustainability and public interest design. With a wide-ranging career with years in teaching and architecture, he has held the title of architect, publisher, journalist, and educator. In addition, he's found time as an entrepreneur, co-founding the popular Mouse Book Club, a modern take on classic literature.

past experiences:

  • Gensler
  • Archeworks
  • Barker Nestor
  • Illinois Institute of Technology
LinkedIn
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past experiences:
  • AT&T
  • Southwest Airlines
  • T-Mobile
  • Capital One
  • AmerisourceBergen
  • Fiserv
LinkedIn

Grant Baldwin

VP, Business Insights

LinkedIn

Grant is a strategic business leader with a deep passion for revolutionizing companies and reshaping entire industries by focusing on the perfect coupling of people, technology, and environments, ultimately making the world a better place. He has a wide range of business experience working in consulting for over a decade, including strategy, business unit operations, software development, sales & marketing, and mergers & acquisitions. With his unique skills, Grant helps business leaders achieve their goals and unleash the power of experience transformation daily.

past experiences:

  • AT&T
  • Southwest Airlines
  • T-Mobile
  • Capital One
  • AmerisourceBergen
  • Fiserv
LinkedIn
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past experiences:
  • Sabre
  • GameStop
  • Travelocity
  • projekt202
  • FedEx
  • 7-11
  • Southwest Airlines
LinkedIn

Jeremy Johnson

SVP Experience Transformation

LinkedIn

Jeremy has been working in digital experiences for over 20 years. While he started his career in UX Design, he quickly progressed to managing teams and leading product strategies for large organizations. With a mix of experience working in-house and consulting, he's developed a knack for rapidly seeing the bigger picture and distilling complex strategies into manageable phases of work. With a strong passion for getting teams to focus on employees and customers, Jeremy is a tireless advocate for exceptional experiences.

past experiences:

  • Sabre
  • GameStop
  • Travelocity
  • projekt202
  • FedEx
  • 7-11
  • Southwest Airlines
LinkedIn
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past experiences:
  • Bottle Rocket
  • Improving
  • GameStop
  • Brainspace
  • Cyxtera
  • Vega Studio
LinkedIn

Jacob Morse

Managing Director

LinkedIn

Jacob is a business and design leader focused on experience-driven performance. He's been strategically improving experiences for customers and employees for over 15 years. In addition to product strategy, he's been hands-on with leading marketing, product design, and UX consulting teams. Helping grow innovative businesses is a passion for Jacob — whether Fortune 500 or startup — he's there to support their transformation and business success. Having successfully founded, grown and exited startups, he understands the challenges of making and keeping businesses successful.

past experiences:

  • Bottle Rocket
  • Improving
  • GameStop
  • Brainspace
  • Cyxtera
  • Vega Studio
LinkedIn

Ready to
shape your next
experience?

You need holistic solutions for today's complex challenges.
geniant’s proven process and methodology — along with our expertise — works together to solve your space, people, and technology challenges.

Contact us to get started.