Digital

Transforming Data Management with a User-Centric Website Redesign

DATA.WORLD
data.world needed a comprehensive digital overhaul to effectively communicate its complex data management solutions to technical buyer personas. geniant delivered a clean, intuitive website experience that streamlined navigation, clarified the product’s value, and empowered data.world to engage its target audience with clarity.
Opportunity
Solving an Identity Crisis in Data Management

data.world’s existing website was burdened by a complex structure and confusing content, making it difficult for potential customers to understand the value of their data management solutions. The lack of a clear, user-friendly interface led to engagement and retention challenges.

Solution

geniant conducted competitive research and user analysis to understand the needs of data.world's audience. Leveraging these insights, we:
Redefined the site’s navigation for intuitive exploration.
Simplified the visual design to improve readability and appeal.
Realigned content to communicate data.world’s unique value proposition clearly.
Built the new site on a flexible, scalable CMS, enabling easy content management for the client.

We reimagined data.world’s site into a clean, intuitive experience—so their customers instantly understand the value they offer.

Transforming Data Management with a User-Centric Website Redesign

Industry
Capabilities

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