The client, a publicly-traded online lender, faced a complex growth moment. With headcount expansion imminent, their leadership needed to effectively double their existing workspace by adding a second floor—while ensuring aesthetic and cultural cohesion. The new space couldn’t just mirror the existing one; it needed to establish a visual and functional language for the company’s future expansions, reinforcing a bold, consistent identity and accommodating diverse work styles.
geniant developed a unified, visually expressive concept inspired by the city itself. The sharp geometry of nearby 150 North Michigan influenced the layout and color blocking of the reception, which now features a dramatic two-sided projection wall as a focal point. Throughout the expanded space, tessellated patterns echo local architecture, reinforcing a deep sense of place. Light and skyline views are shared generously across open areas to encourage cohesion, while private offices and meeting rooms were added in the interior core to support heads-down focus. The result: a seamless two-floor experience that balances bold visual branding with practical operational flow.