As Panasonic sought to assert a leadership role in urban innovation, it faced a familiar tension: it had the technological prowess to build smart objects but lacked a compelling vision for how those objects could act as systems that influence people’s everyday lives. The company wanted to demonstrate how mobility could be more than transport, how it could become a fluid platform for services that travel to people. This meant moving beyond traditional product development and into the realm of systemic, human-centered design. They needed a partner to help bridge that gap, and do so in a way that could capture attention at CES and beyond.
geniant guided Panasonic through an intensive prototyping journey, moving quickly from insight to industrial concept. We started by reframing urban vehicles as dynamic service modules. These units could be combined, split, or re-skinned to serve evolving community needs—from healthcare access to digital education. Through design sprints and iterative modeling, we shaped a modular system of mobility units, each tailored for different urban use cases, with interiors that flexed between public utility and private engagement.
We designed every touchpoint of the experience, from 3D-printed physical prototypes to speculative UI elements, service scenarios, and branded storytelling. To bring the concept to life at CES, we also created print collateral and animations that visualized the system in motion—making complex design strategy tangible for global audiences.