As a global leader in consumer electronics, LG needed to anticipate future consumer demands while aligning product development with sustainability principles. The challenge was to create a forward-looking design vision that transcended traditional product categories, ensuring LG could lead in an era of heightened environmental awareness and rapidly evolving user expectations.
We conducted deep market research, insight gathering, and trend forecasting to identify future consumer needs. Through CMF (Color, Material, Finish) exploration, ideation sketches, and advanced visualization, we developed a cohesive design language that unified LG’s product portfolio. Our work included high-quality photography, film production, and storytelling assets to bring the roadmap to life, guiding LG’s internal teams toward responsible, innovative design solutions.