Aviation faces immense pressure to decarbonize, yet adoption of alternative fuel infrastructure has been slow. Universal Hydrogen’s bold plan to make hydrogen-powered regional aviation a reality required clear communication of their innovation’s feasibility. The challenge was to create a visual and narrative system that could demystify hydrogen fuel technology, align stakeholders, and build investor confidence, all before full-scale production.
We combined industrial design, service design, and advanced visualization to transform Universal Hydrogen’s H1 module into a story-driven centerpiece of their brand narrative. Through detailed journey mapping, we defined every operational touchpoint, from filling and shipping to fueling aircraft. By iterating design languages, prototyping at scale, and delivering photorealistic renders, we presented a clear roadmap for hydrogen-powered flight. These visuals became a cornerstone of stakeholder engagement, enabling Universal Hydrogen to secure strategic funding and accelerate test flights.