Havas needed more than a renovation—they needed a reimagination. Their existing workspace lacked the flexibility, digital infrastructure, and emotional resonance required to support modern creative workflows and evolving employee expectations. As the agency matured into a boutique powerhouse, their physical environment needed to support fluid collaboration, creative spontaneity, and immersive brand storytelling, while also signaling sophistication to Fortune 500 clients. The challenge: how to strategically design an experience that felt like a Soho House for creatives, but functioned like a modern, digitally fluent workplace.
geniant stepped in to lead a multi-disciplinary transformation—leveraging our integrated capabilities across space, people, and digital. We began by conducting deep user research to understand how teams collaborated, celebrated, and ideated. From there, we co-created experience journeys to align space typologies with user intent, layering in intuitive wayfinding and analog/digital storytelling. Our team also refined the UX and visual design of room-booking, digital signage, and interaction touchpoints to reflect the eclectic hospitality vibe. The result was a holistic experience system: vintage furniture, hidden speakeasies, flexible commons, and private zones—woven together by seamless UX and intentional moments