The client faced significant challenges with their existing platform, which lacked an intuitive user experience and did not effectively engage users. Users struggled to navigate the menu interface, and establishments found it difficult to manage orders and customer interactions efficiently. The client needed a solution that would streamline operations, enhance customer engagement, and increase revenue.
geniant developed a complete digital transformation strategy, starting with user research to understand the client’s audience. A comprehensive clickable prototype was created, featuring an intuitive ordering process, customizable menu options, and advanced features for guest engagement. The solution also included a digital loyalty program and seamless payment options. Rigorous testing and iterative refinement ensured a polished and user-centric final product.