Work Expertise Insights About Contact
back to customer stories

Improving sales efficiency and reducing the sales cycle by equipping teams with modern, digital selling tools

eSentire, a leader in Managed Detection and Response (MDR), needed a better way to help their sales team drive to their goals. One challenge within the sales funnel was quickly adapting product pitches to their prospect's specific needs.

People Technology

Process & Solution

eSentire has a valuable and broad product suite; they keep organizations safe from constantly-evolving cyber attacks that technology alone cannot prevent. Their products and services are highly adaptable and are often sold in unique combinations to serve needs specific to a customer's industry and network configuration.

Unfortunately, their sales enablement tools were not highly adaptable. PowerPoint sales decks and SharePoint asset repositories are the norm in many organizations, but the eSentire sales reps needed to quickly tailor the narrative and solution to prospects' unique circumstances.

This process of pitching in the field was disjointed—requiring a rep to bounce from spreadsheets to PDFs to PowerPoint—and frequently included information not relevant to the prospect's pain points.

Looking to solve these challenges, the geniant team created a new web-based sales enablement platform allowing sales reps to tailor product pitches to prospects on the fly, based on role, industry vertical, and attack vector. This improved sales enablement toolset had a cohesive design language and interactive narrative, allowing simple, effective, and highly targeted storytelling.

The tools adapted gracefully to several form factors, screens big and small. The experiences were optimized for touch since a large segment of the sales organization utilized iPad Pros for their in-person sales pitches.

Positioned for Success

The result was a platform ideal for eSentire's modern salesforce and their customizable product suite. It enables reps to adapt, on the fly, to prospects' unique needs, including one-touch access to customer-specific use cases. The use cases were now interactive and animated, making them significantly more engaging than traditional slides. All the sales enablement tools were also web-based and centralized, meaning all updates and new content are instantly distributed to the entire sales force, anywhere in the world.


  • Employee Solutions
  • Product Strategy
  • Design Systems
  • UX Design
  • Web Development


  • Experience Researcher
  • Product Strategist
  • UX Designer
  • Developer
  • Program Manager


  • Improved Win Rate
  • Sales Expense Ratio
  • Salesperson Productivity
  • Reduced Sales Cycle


Industry-leading efficiency gains — revealing relevant data for legal teams

Read story

Ziosk partnered with geniant to understand and improve the experience of their flagship product to help make dining more efficient for staff and customers across 1,000s of restaurants

Read story

Ready to
shape your next

You need holistic solutions for today's complex challenges.
geniant’s proven process and methodology — along with our expertise — works together to solve your space, people, and technology challenges.

Contact us to get started.