Here at geniant, we see DesignOps as a way to eliminate design-related inefficiencies to cultivate more productive processes, designers, and teams. It can be seen as a combination of design and operations disciplines. DesignOps provides the structure, processes, technology, and people to support teams' design initiatives. It bridges the gap between designers, product owners, developers, and business stakeholders, allowing collaboration in developing customer-centric solutions.

Beyond core UX Design, DesignOps is all about how you organize and execute; how you communicate internally and externally; what tools you use to manage your workflow; how much time you allocate to design tasks; and how you measure success. It is a powerful organizational tool that enables teams to achieve better results with greater efficiency while streamlining the design process and eliminating bottlenecks.

When measuring DesignOps, we look at several metrics:

  • Product Speed-to-Market

  • Number of Human-Focused Interactions

  • Tool Engagement, Adoption, & Standardization

  • Overall Product NPS and Employee eNPS

  • Team Utilization & Productivity 

  • Improved Collaboration Between Teams

  • Accurate Team Allocation & Investment

  • Innovation Pipeline Speed

  • Reduction of Manual Processes

  • Improved View of the Entire Customer Journey

  • Modern Team Makeups & Ratios

Three Key Areas: Talent, Growth, and Performance

Talent:

You need to acquire and keep top talent, recognize their accomplishments, define job roles, boost the employee experience, construct career ladders with various levels of progression, conduct performance assessments, and provide competitive compensation.

Growth:

For companies to reach their goals, it's paramount that they prioritize professional development and equip the team with the relevant skills. Creating content is crucial and needs an efficient strategy or process. To further hone this methodology, internal events should be held where everyone can come together to grow while using their newly acquired knowledge and techniques.

Performance:

Realizing success within any organization necessitates outstanding preparation and prioritization, focused budgets and timelines, the ideal staff numbers for each task, assessment tools to ensure progress is on track, up-to-date facilities with applicable guidelines in place, as well as building relationships with relevant parties or contractors.

DesignOps is the way to create a culture of design excellence and operational efficiency in your organization. It provides the tools, processes, and systems needed to achieve success quickly and maintain it over time. Deploying DesignOps empowers teams with greater collaboration opportunities and creates an environment where everyone can thrive.

From DesignOps to operational excellence - it's time to get started! Are you ready? Contact geniant today, and let’s discuss how we can help you achieve success with DesignOps.