Integrated Development Approach to Accelerate Digital Design and Development Velocity

Break down silos between design and engineering teams to boost innovation, productivity, and customer satisfaction.

geniant, a global experience consulting company, is continuing the rollout of its groundbreaking Integrated Development approach across its range of clients. This innovative methodology integrates design and engineering processes into a cohesive, collaborative framework, resulting in accelerated delivery timelines, enhanced user experiences, and significant cost efficiencies.

"Real digital transformation is more than technology—it demands an integrated enterprise approach," said Paul Tidwell, VP of Digital at geniant. "When designers and engineers collaborate seamlessly, the entire product lifecycle accelerates, enhancing outcomes for both teams and customers. Our Integrated Development approach, supported by proprietary front-end DevOps tooling, ensures rapid, high-quality delivery, particularly in React-based projects."

geniant's proprietary tooling enables front-end developers to generate necessary React component files or layouts with a single command, upholding strict quality standards. The result is a streamlined workflow that preserves design intent, reduces development cycles, and significantly lowers the risk of rework.

Key benefits of geniant's Integrated Development include:

Faster Time-to-Market: Streamlined handoffs and DevOps automation expedite product launches.
Pixel-Perfect Experiences: Production-level front-end development precisely matches design specifications.
Improved Productivity: Designers and developers remain focused on their core strengths, increasing overall efficiency.
Cost Reduction: Decreased redundancy and increased reuse of code resources shift engineering focus to strategic platform development.
Enhanced User Experience: Collaborative innovation leads directly to improved user satisfaction and market competitiveness.

"With this integrated approach, we're not just breaking down barriers—we’re empowering companies to deliver exceptional digital experiences faster and more reliably," Paul added.

To learn more about how geniant's Integrated Development approach can speed up and lower costs for your digital initiatives, contact us today for an assessment.